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Email Statuses

Every email you send through Emlyx goes through several stages on its way to the recipient. The status tells you exactly where an email is in that journey and whether any action is needed from you.

Status Overview

StatusWhat it meansAction needed?
QueuedWaiting to be sentNo — this resolves automatically
SentSent to the recipient's mail serverNo — delivery confirmation is pending
DeliveredSuccessfully arrived at the recipient's mail serverNo — everything worked
OpenedThe recipient opened the emailNo — informational only
ClickedThe recipient clicked a linkNo — informational only
BouncedRejected by the recipient's mail serverYes — see details below
ComplainedRecipient marked it as spamYes — see details below
Delivery DelayedTemporarily could not be deliveredNo — Emlyx retries automatically
FailedCould not be sent at allYes — check your settings
SuppressedSending was blocked to protect your reputationYes — see details below

Detailed Status Explanations

Queued

Your email has been received by Emlyx and is in the queue waiting to be sent. This status usually lasts only a few seconds. If an email stays in "Queued" for more than a few minutes, there may be a temporary delay in the sending infrastructure.

What to do: Nothing. Wait a few minutes. If the status does not change, check the Emlyx status page or contact support.

Sent

The email has left Emlyx and has been handed off to the recipient's mail server. At this point, Emlyx is waiting for the receiving server to confirm that the email was accepted.

What to do: Nothing. Most emails move from "Sent" to "Delivered" within seconds. If an email stays in "Sent" for an extended period, the recipient's server may be slow to respond.

Delivered

The email was successfully delivered to the recipient's mail server. This means the server accepted the email. Note that "Delivered" does not guarantee the email is in the recipient's inbox — the receiving server may still route it to spam or other folders based on its own rules.

What to do: Nothing. This is the best status you can get. If the recipient says they cannot find the email, ask them to check their spam or junk folder.

Opened

The recipient opened the email. This is tracked by a tiny invisible image (a tracking pixel) that Emlyx adds to the email when open tracking is enabled.

Important limitations:

  • Some email clients (notably Apple Mail with Privacy Protection) preload images automatically, which can cause false positives — the email appears as "opened" even if the recipient hasn't actually read it.
  • If the recipient's email client blocks images by default, the open will not be detected even if they read the email.
  • Open tracking is only available on the Starter plan and above.

What to do: Nothing. Use open data as a general indicator, not an absolute measure.

Clicked

The recipient clicked a link inside the email. This is tracked by routing links through Emlyx when click tracking is enabled. The recipient is immediately redirected to the actual destination.

  • Click tracking is only available on the Starter plan and above.

What to do: Nothing. Click data helps you understand which content resonates with your recipients.

Bounced

The email was rejected by the recipient's mail server. There are different types of bounces:

Hard bounce — The email address does not exist, has been permanently disabled, or the domain is invalid. The email will never be deliverable to this address.

Soft bounce — A temporary issue prevented delivery. Common reasons include:

  • The recipient's mailbox is full.
  • The email was too large.
  • The recipient's server was temporarily unavailable.
  • The email content was rejected (e.g. due to spam filtering).

What to do:

  • For hard bounces, remove the address from your mailing list. Continuing to send to hard-bounced addresses hurts your sender reputation.
  • For soft bounces, you can try again later. If the same address soft-bounces repeatedly, treat it as a hard bounce.

Complained

The recipient actively marked your email as spam using the "Report spam" or "Junk" button in their email client. This is a serious signal that directly impacts your sender reputation.

What to do:

  • Immediately stop sending to this recipient.
  • Review your email content — is it relevant to the recipient? Did they expect to receive it?
  • If you see complaints from multiple recipients, consider whether your emails might be perceived as unsolicited.
  • High complaint rates can lead to your sending domain being blocked by email providers.

WARNING

A complaint rate above 0.1% (1 in 1,000 emails) is considered high and may affect your ability to deliver emails. Keep your complaint rate as low as possible.

Delivery Delayed

The recipient's mail server temporarily refused to accept the email. This can happen when:

  • The server is overloaded or undergoing maintenance.
  • The server is applying rate limiting (throttling).
  • There is a temporary network issue.

What to do: Nothing. Emlyx automatically retries delivery. Most delayed emails are eventually delivered successfully.

Failed

The email could not be sent at all. This typically means there is an issue on your side rather than the recipient's side. Common causes:

  • Your Emlyx connection has expired or is invalid.
  • Your monthly email limit has been reached.
  • There was a server error during sending.

What to do: Check your Emlyx settings in WordPress. Make sure your account is connected and active. Check if you've reached your monthly sending limit.

Suppressed

Emlyx prevented this email from being sent to protect your sender reputation. An email address is suppressed when:

  • It has previously hard-bounced.
  • The recipient has previously complained (marked your email as spam).
  • The address is on a known suppression list.

What to do: Do not try to override suppression. Sending to suppressed addresses damages your sender reputation and can affect deliverability for all your emails. If you believe an address was suppressed in error, contact Emlyx support.

The Email Lifecycle

A typical successful email follows this path:

Queued → Sent → Delivered → Opened → Clicked

Not every email reaches every stage. Many delivered emails are never opened (or the open is not detected), and most opened emails do not result in a click.

If something goes wrong, the path diverges:

Queued → Sent → Bounced
Queued → Sent → Delivery Delayed → Delivered
Queued → Failed

Where to See Statuses

You can check email statuses in two places:

  1. WordPress admin — Go to Emlyx > Email Log in your WordPress sidebar.
  2. Emlyx dashboard — Log in at app.emlyx.eu and open the Email Log for your project.

Both show the same data. The dashboard additionally shows emails from all your projects if you have more than one.

Published under the MIT License.